Signs of qualityVideo: 00:56
10 reasons for a knife from F. Dick
1. Quality
Quality is defined by the merits in every aspect of a product. The principles underlying our quality policy are shared by the entire staff at the company and are part of our corporate culture. There are defined processes and quality controls right from receiving the raw materials to dispatching the finished products.
2. Sharpness
The grind is crucial for the sharpness of a knife. The goal is to achieve both a high initial sharpness and a knife which is capable of keeping its sharpness for a long time. Before being ground, the blades are measured by lasers. Precision robots then grind the blades on a wet production line. The knives are then polished by special discs.
3. Reliability
The reliability of a product is a characteristic which states how reliably a product can perform a function over a time period. This is measured by determining how often the product has failed to do this. Friedr. Dick gives a lifelong guarantee against material and manufacturing defects. The claim rate is 0.15% on a production volume of over 1.2 million knives a year.
4. Tradition
Tradition is generally understood as transferring the complete knowledge, skills and customs of a culture, group or economic entity. For around 235 years, the company Friedr. Dick has been inspired by people and tools. The knife as the people’s tool – this is lived and cultivated by the company every single day. The production technology which Friedr. Dick uses to manufacture its high-quality chef‘s knives combines traditional knowledge with innovative technology.
5. Innovation
The word innovation is derived from the Latin term innovatio, essentially meaning ‘newly created’. Since 1778, the company has been run on creativity; the tireless development of new ideas; clients and relevance to needs, and the inventive spirit the region of Swabia is known for. The result has been constant new, innovative products, which have been thought through down to the smallest detail.
6. Made in Germany
Made in Germany is a statement of origin. Originally introduced in Great Britain at the end of the 19th century as a safeguard against cheap imports, today it is a sign of quality. The company Friedr. Dick stands for ecological and ethically responsible trade to conserve the resources of people and their environment. The goal is to not produce in countries in which cheap labour help keep costs down. In the production lines in the South German town of Deizisau, cutting-edge technology is purposefully used, together with manual craftsmanship where advisable or necessary. This conserves resources and reduces emissions.
7. Customer care
To us, customer care means recognising the needs and expectations of our customers in advance, to understand these and to fulfil them. A close cooperation and shared passion with professionals enables a continuous development of our products. The comprehensive product range has made Friedr. Dick a systematic supplier who is able to contribute to the success of their customers. Through its global presence, Friedr. Dick gives its customers great value, and is committed to quality, service and reliability.
8. Exclusivity
Friedr. Dick fulfils the exclusive desires and demands required for a perfect, breath-taking cutting experience. Whether in the production, in the selection of the raw materials or in the order fulfilment, only first-class, high quality processes are implemented. Our knives are distinctive, inimitable and something quite special.
9. Personality
By personality, we understand the individuality of a person; the unique, mental characteristic by which he differentiates himself from others. Characteristics like inventive, courageous, persistant, flexible and passionate are common among the staff at Friedr. Dick. A number of people around the world share the characteristics which Friedr. Dick’s products stand for.
10. Reputation
The reputation of a company is equated to being highly valued. Friedr. Dick was already making an international name for itself back in 1893 at the world exposition in Chicago. Then – as now – the company was the market quality leader in sharpening steels. Friedr. Dick is a market leader – both for amateur and professional chefs.